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Rebranding AIDS Vancouver Island to AVI.org
Situation
AVI serves people affected by HIV, HCV, and substance use.
The organization had decided to drop its full name and use only AVI. The new identity needed to reference the five founders of the Aids epidemic of the 80s and new clients facing the opioid crisis. Unlike many branding projects, this project valued and needed the input of all those impacted by the organization’s work including clients (Indigenous and non-Indigenous), volunteers, staff and leadership.
Process
The new identity and descriptor was launched following eight months of in-person and online facilitated sessions to discuss acceptable/inclusive vocabulary, associations, colour and imagery.
Roles
VALERIE : Creative Lead / Engagement
STEPHAN : Graphic Design
iD2
Valerie Elliott leads iD2’s mandate — working with clients who are taking action to change the world.
Valerie offers clients over 30 years of industry experience as a communications strategist. Her skills assist clients in developing sustainable strategies to address today’s most challenging issues.
AFFILIATIONS
- International Association for Public Participation (IAP2), Individual Member, since 2015
- Ethic Practitioners Association of Canada (EPAC), Professional Member, 2007 – 2015
- Design Professionals of Canada (DesCan), Fellowship 2015 / Past Nat’l Sustainability Chair, member 1999 to present
- Canadian Public Relations Society (CPRS), 2007 – 2013
- International Council of Design (ico-D), Sustainable Standards Expert Juror, 2012 to 2015
- BC’s Climate Action Secretariat, Citizen’s Conservation Council on Climate Action (CCCA), 2008 to 2009 term
- Sustainable Design Standard (SDS), Co-founder 2017 to present
Stephan Jacob hails from Berlin, Germany, and brings more than 20 years of communication design and production experience to iD2 Communications. Recognized for his expertise in both new and traditional technologies, Stephan’s final design work continues to win awards and thrill clients. This highly skilled designer ensures all visual communications maintain project objectives and that all production is of the highest standards.
This dynamic consultant has been working in the industry since 1998. Her two-way communication approaches in public relations have been enjoyed by clients in the industries of community development, business development, tourism, food and wine, retail, performing and visual arts including the film industry.
Heather Leary APR (Accredited Public Relations Practitioner) provides a complete range of communications and public relations services with specific expertise in media relations. Her strengths include strategic communications planning to assist organizations in meeting long-term organizational objectives. She works within the community to reach a broad range of stakeholders while setting communications objectives that generate measurable results.
Dr. Jennifer Hall is an expert in policy, planning and public sector governance. Her varied 20-year public sector and non profit career pairs with her years working for government ministries and crown agencies. Dr. Hall has extensive experience with international cross jurisdictional projects. Her work is increasingly focused on organizational development, policy, strategic planning and governance.
Canadian Association of Road Safety Professionals, and the Greater Victoria Police Victim Services Society. Dr. Hall teaches public administration at the University of Victoria and is also a professor at the University of Alberta, teaching in the local government program course.
She chairs several non-profits organizations including Institute of Public Administration of Canada,
She continues to conduct research, write and present at conferences around the globe.
Engagement Design Methodology
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