Communications that help people find their place in change.
People rarely act because they are told to. They act when they understand an issue, see themselves within it, and believe their actions matter.
Since 1997, iD2 has helped organizations, communities, and campaigns create engagement strategies, stories, experiences, and communications that help people find meaning, see possibility, and take action.
Let’s make change together.
Connecting people to change.
People make change by making a choice. Meaningful participation begins when people understand how an issue connects to their lives, values, aspirations, or responsibilities. Whether encouraging someone to ride transit, engage in a planning process, support a cause, or reconsider a long-held assumption, the challenge is the same: helping people see where they belong.
That’s where we come in.
Through engagement, communications, design, and media relations, we help people understand complex issues, discover points of connection, and find their place within the story of change.
When people can see themselves in an issue, action becomes possible.
Our approach
People participate when they can see where they fit, understand what’s at stake, and recognize how their actions contribute to something larger than themselves.
Our work helps create those connections.
Listening
Through research, engagement, workshops, interviews, and observation, we seek to understand both the issue and the people affected by it.
The Reveal
Within every issue are motivations, barriers, values, and aspirations. We uncover the patterns that help explain why people engage, disengage, support, resist, or act.
Real Connections
We create communications, stories, experiences, and identities that help people understand their relationship to an issue and recognize meaningful pathways for participation.
The Activation
When people find relevance and meaning, they are more likely to engage. We design communications that support awareness, dialogue, advocacy, decision-making, and action.
The Learning
Change is ongoing. We evaluate, adapt, and continue listening so communications remain relevant as communities, organizations, and circumstances evolve.
SERVICES
Strategic Communications · Engagement Strategy · Media Relations · Brand Development · Campaign Development · Workshop Facilitation · Stakeholder Engagement · Communications Training · Research & Audience Insight
Contact
We work with organizations, communities, and campaigns engaged in systems change.
Questions we’re often asked:
- How do we engage people who aren’t participating?
- How do we build trust across different stakeholder groups?
- How do we reach media effectively?
- How do we turn awareness into action?
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