Our Role in Creating Change

iD2 Communications Inc. staff and associates believe using the powerful tools the communication industry supplies for the greater good is prescient. As communicators, we have the power to raise awareness for environmental and social issues and help people make meaningful changes in the way they live. 

What We Believe

iD2 Communications Inc. staff and associates believe we are part of an interdependent world and are obliged to treat all living beings with respect and consideration. To this end, iD2 has created the following statement of values that guide its operations and those of its staff and associates. We welcome discussion about this policy.

iD2 Statement of Values

iD2 staff and associates believe that every life form is interconnected and contributes to the balance of nature. We are guided by the following principles and choose to work with clients who:

  • Through compassion, understanding, leadership, and courage, protect and guarantee fundamental human rights for all, including the right to freedom of expression, association, and peaceful assembly
  • Affirm the rights and title of Indigenous peoples to their knowledge, lands, and resources
  • Encourage diversity and denounce racism and exploitation 
  • Uphold the right to dignity, physical health, and spiritual well-being
  • Recognize the ignored and undervalued and support human potential
  • Treat all living entities with respect and consideration, including animals, fish, reptiles, birds, insects, and plants 
  • Protect and reduce their impact on our resources and the natural environment
  • Research and develop environmentally progressive technologies
  • Protect, maintain, and restore places of cultural and spiritual significance
  • Promote arts, culture, and science as essential components of sustainability
  • Promote a culture of acceptance, nonviolence, and peaceful resolution
  • Nurture and promote healthy ways of living
  • Encourage the use of locally produced and sustainably developed products and services
  • Act in the interest of the public good and lead by example
  • Support sustainable resource use, environmental protection, and progressive labour standards, including safe and fair working conditions
  • Share knowledge with those interested in promoting a sustainable way of life
  • Demonstrate accountability and transparency in its policies and practices and assume responsibility for its actions
iD2’s Vision

To provide communications services to our clients through inclusive, respectful, and innovative processes. Reduce the impact on our environment and community using sustainable tools while helping our clients meet their communications needs. 

iD2 Promises Our Global Community That We Will:
  • promote peace, happiness, health, and well-being for all 
  • embrace diversity and difference
  • reduce the impact we have on our environment
  • be earnest, honest and truthful in our endeavours
  • enjoy our work as a part of life
  • treat all life with respect and honour
  • provide a resource for others
  • take responsibility for our actions
  • strive to better ourselves and our work
  • play a meaningful role in our community
  • review our environmental and social impacts regularly

Our Clients See the Bigger Picture

Our clients are helping to build a better world by reducing waste and pollution, being leaders in their industries, educating the public, and truthfully walking the talk.

Responsibility for our Revenues

In 2002, iD2 instituted a formal change to its policies, declining business with those in the following industries unless they can demonstrate that their practices and processes and those of their major suppliers support sustainability, peace and well being for all:

  • Alcohol
  • Multinational Corporations
  • Automobile/Airline/Cruise Ship
  • Oil & Gas
  • Forestry Companies
  • Non-renewable Resource Industries
  • Gambling
  • Pharmaceutical
  • Land Developers
  • Tobacco
  • Mining
  • Weapons / Nuclear

In addition, iD2 approaches industries that may use dangerous and toxic chemicals, pesticides, and herbicides with caution. Our primary concern is the safety, health, and welfare of communities. We are wary of industries that profit from the above-mentioned sectors, industries that compromise the sovereignty and rights of Indigenous peoples, industries that derive revenues from military funding, or industries that have benefitted in any way from war. Client requests are vetted on an individual basis.