TRIMET Transit: Engaging new riders through choice
Adopted for multiple years and replicated by transit systems across North America.
TriMet’s challenge wasn’t a lack of information to get people to use transit. Most people understood transit existed. The challenge was helping people discover a reason that mattered to them personally. The project required a fast, cost-effective solution.
iD2 developed and deployed its proprietary Button Board engagement tool, bringing more than 750 rider motivations into public spaces, markets, and transit environments. The format invited people to browse, reflect, and identify reasons that appealed to them on a personal level. This in turn, created a natural opportunity for conversations.
Impact
- 750+ public responses collected
- Staff hosting authentic conversations with stakeholders
- Adopted by TriMet for multiple years
- Campaign adoption by other transit agencies
Services: Engagement Strategy, Concept Development, Design
AVI: Building consensus through brand evolution
Expanded into a new mandate while maintaining community trust
As AVI expanded from an AIDS-focused organization to a harm reduction mandate, it needed to help diverse stakeholders, each with different priorities and lived experiences to find themselves in a new organizational story.
Rather than rushing toward a visual solution, iD2 designed an engagement process that allowed stakeholders to set the pace. Through face-to-face conversations, facilitated reflection, and proprietary branding tools, participants explored shared values and built consensus on the organization’s future direction and a new brand identity that reflected its current client base while honouring the history and community that founded it.
Impact
- Supported organizational expansion
- Engaged 100+ stakeholders
- Adopted across XX programs
- Remains in use after XX years
Services: Strategy, Stakeholder Engagement, Brand Development, Design
Fairy Creek: Amplifying voices in a rapidly changing movement
Generated international media coverage for one of Canada’s most significant environmental movements
The Fairy Creek movement emerged without centralized communications structures, formal leadership, or a unified communications plan. At the same time, media attention was divided across environmental, political, and human rights issues. iD2 was engaged to help amplify First Peoples’ voices and support more effective communication with journalists and the public.
Working in a fast-moving environment, iD2 focused on relationship-building, media training, spokesperson support, and journalist education. The team developed media protocols, background resources, fact sheets, and safety-focused communications tools while proactively pitching stories and building relationships with reporters.
The campaign brought global attention to the protection of old-growth forests and the perspectives of First Peoples leaders and land defenders.
- 360+ stories generated
- 10+ international outlets
- 68% of stories were supportive + 21% were neutral (only 12 of all stories we non supportive)
- increased visibility of First Peoples leadership perspectives
Services: Communications Strategy, Media Relations, Policy, Training