This dynamic consultant has been working in the industry since 1998. Her two-way communication approaches in public relations have been enjoyed by clients in the industries of community development, business development, tourism, food and wine, retail, performing and visual arts including the film industry.
Heather Leary APR (Accredited Public Relations Practitioner) provides a complete range of communications and public relations services with specific expertise in media relations. Her strengths include strategic communications planning to assist organizations in meeting long-term organizational objectives. She works within the community to reach a broad range of stakeholders while setting communications objectives that generate measurable results.
Education
2004
Canadian Public Relations Society, Accreditation in Public Relations
1999
University of Victoria, Public Relations, Certificate
1998
Pacific Design Academy, Graphic Design Diploma
1997
University of Victoria, BA, Writing and Economics
Affiliations
University of Victoria Community & Government Relations Committee Board Member (February 2007) Canadian Public Relations Society (Accredited Public Relations Practitioner)
Victoria Press Club (Membership Coordinator 2004-2006)
Canadian Public Relations Society (Sponsorship Chair 2006-2007)
Canadian Public Relations Society (Awards Chair and Web Editor 1997-2004)
Services Provided
stakeholder relations
strategic development
communications planning
issues management
public relations
media relations
facilitation
Professional Experience
2001 – present
Principal, Mark My Words Communications
Providing a variety of public relations services to business, the public and non-profit sectors.
1999 – 2001
Travel Media Coordinator, Tourism Victoria
Responsibilities focused on travel media relations to promote Victoria as a travel destination.
1998 – 1999
Clerk, Communications B.C. Assessment
Writing, editing and project managing internal and external publications.